Firstly, I must apologise for this rather ad-hoc post. Secondly, I’d like to apologise for repeatedly poor efforts at posting and thirdly, I’d like to apologise for the rant you are about to read….
Lately, I have been seeing, for my liking, far too many Iams adverts. I have never liked this company and unless they have a major overhaul of their ethical policy, it is very unlikely that I ever will. Maybe it’s just me, but over the past couple of months, I have noticed this brand popping up more and more in the media.
As a sidenote, for a pet-orientated business, it shocks me that they continue to subject defenceless animals to cruel experiments despite numerous pleas from antivivisection campaigners. So, ignoring the fact that this company has no moral values to speak of, it is their advertising that infuriates me most. Maybe it is silly. Maybe it’s not, but consider this. If a tablet was developed, that contained your total calorie requirement for the day, as well as all the minerals and vitamins you would need, would you take it rather than enjoy three meals a day?
No? Then why would anyone subject their pet to this same concept?
Food is one of lifes pleasures and it is there to be savoured and enjoyed, not just fuel us. We are not the only creatures who enjoy eating! Have you ever watched a hamster rummage through its bowl to find it’s favourite bits or a dog sniff and lick unfamiliar foods, curious as to whether he will like it.
Iams’ advert lets people think that a cat would be far happier with a bowl of dry flavourless pellets, as opposed to four bowls of wet food. Whether your pets are veg*n or not, food is there to be enjoyed and if we were to consider Iam’s concept ourselves, it is the equivilent of offering one dry bowl of Weetabix a day, instead of a different and flavourful meal at breakfast, lunch and dinner.
Don’t you look forward to your meals?
Then imagine your pet only having that pleasure once during the day and having nothing more than dry pellets to look forward to.
I realise this is post is very random and out of the blue but I just wanted to vent a little. I will be posting a recipe this week and getting back to my usual topics but just out of interest, what do you think?
I couldn’t agree more! I hate Iams and their lack of ethics, and snarl with rage every time I see their adverts. People who claim to ‘love animals’ are feeding their cossetted pets with a product that is the result of cruel tests on cage-bound dogs and cats. So… Absolutely no need to apologise for your rant as far as I’m concerned!
Our dogs are vegan and I’m about to experiment with recipes from a couple of vegan dog food books I have. They also love scrounging for vegetables when we’re cooking and ALWAYS get to lick out our yogurt cartons when we’re finished! and Bobby’s favourite snack bar is the compost bucket under the sink! (But I’ll spare you the details…)
I don’t know if I can accept your apology for not posting more, however! Keep ‘em coming, kid!
Hi Penny,
Your comment made me laugh! My dog is just the same – you don’t even want to know what my dogs favourite snack is! But lets just say she finds plenty of it in the village we live in, especially considering there’s a stables just up the road!
I sure you get the picture! hehe
Oh I’m sorry, you know how it is! But I will try to be super strict with myself this week! Hoping to have my omelette recipe up by the weekend! Plus, I have some reviews to do over the next week! So if I don’t spend my days procrastinating, there will be more than one post coming this week.
By the way, I’m not sure if you saw the link to the ‘Vegan 21st’, but when I got the email from ITV, I immediately thought of your daughter, having remembered the post you did. Anyway…. Hope your well! Weathers been all over the place, but gladly the sun has been going strong today! =)